Transitions is proud to announce a four-year global marketing partnership with the PGA TOUR. Transitions lenses have been designated the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour.
Golf enthusiasts — professionals and amateurs alike — depend on healthy sight and quality of sight for optimal performance. Golfers contend with varying light and playing conditions, as well as consistent exposure to ultraviolet (UV) light. Transitions lenses block 100% of UV rays, reduce glare and adjust to changing light conditions. They are an ideal everyday lens choice for golfers and avid golf fans who want to achieve healthy sight and quality of sight on and off the course, today and tomorrow.
Transitions is also pleased to announce a new broad-reaching consumer education program — Improve Your Vision, Improve Your Game — that uses tips and tools to link healthy sight and quality of sight to athletic performance.