The optical industry can benefit from the game of golf – and so can you and your business.
We are proud that Transitions® lenses have been designated the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour, and that Transitions Optical is the title sponsor of the Transitions Championship For Healthy Sight. These initiatives are about more than golf – they are about giving vision the attention it deserves.
With events taking place everyday during the tournament, as well as a new golf commercial running year-round, Transitions is putting vision in the national spotlight. Consumers are being educated on how critical vision is to performance – no matter what game is played – and are encouraged to visit their eyecare professional to find out more.
We’re giving eyecare professionals the tools they need to engage patients in meaningful ways and recommend higher-performing eyewear.
In conjunction with the Tournament, we have created a range of new materials for your business or practice — to help you reach out to your golfing patients and customers, and intrigue non-golfers alike. Read more below on what we offer and how you can order.
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Improve Your Vision, Improve Your Game
Golf enthusiasts – professionals and amateurs alike – depend on healthy sight for optimal performance. But whether you golf or not, everyone can understand that improving your vision, can improve your performance no matter what game you play.
Improve Your Vision, Improve Your Game is a broad-reaching consumer education program that connects seeing well to performing well, and healthy sight to having a healthy, quality life.
You and consumers can explore ImproveYourVisionImproveYourGame.com to learn more about the effects of vision on performance from our experts:
- Dr. Lampert, O.D., F.C.O.V.D. and sports vision specialist and trainer
- Matt Killen, professional golf instructor and swing coach
- Kenny Perry, PGA TOUR professional
- Trevor Immelman, PGA TOUR professional
Leverage the Improve Your Vision, Improve Your Game program and order marketing materials to help your patients explore whether they’re enjoying optimal visual performance.
Create Custom Golf Point of Sale
Go to our Transitions Online Marketing (TOM) tool and create your own customizable postcard that features the new campaign.